… That is usually the question I get when I tell people I built a business around creating a luxury, celebrity photoshoot experience for the everyday women.
And here is why.
It all started with my passion for photography and making others feel good.
I used to be that kid in high school who would try to make everyone happy. I was a people-pleaser.
I would give free shoulder massages during breaks, carry a bag for someone, and be there for someone who needed support.
It wasn’t just to please someone – I genuinely enjoyed making others feel good.
Interestingly, one person I couldn’t make happy was my older sister when it came to taking photos of her.
“I look short and chubby David.” is what she would say.
I brushed it off saying it must be the old Nokia phone she’s making me use.
Surprisingly enough, I encountered the same experience with girl friends at school when I picked up photography.
Countless times, I would get a private message asking me to untag or delete a photo of them in my “Pep Rally 2010” Facebook photo album.
And I just wouldn’t get it.
I had an awesome “high resolution” digital camera. It had more pixels. It had more technology.
Then, it hit me.
I wasn’t listening.
My friends didn’t know how to pose, where to look, how to smile, or what to do. They felt awkward and embarrassed.
And I was just there with my new camera being clueless.
That’s when I understood that capturing a beautiful photo of a woman wasn’t about the camera… it’s about so. much. more.
All of a sudden I started seeing things that women tend to see.
The make-up, the stray hairs, the style of the outfit, the pressure to look a certain way, and the harsh beauty standards for women. All of it.
So I studied and practiced.
I studied and practiced ways to pose and light women to highlight their best features. I immersed myself in fashion, color, and makeup. And most importantly, I learned to listen, empathize, and communicate to navigate this complex subject of beauty with women.
I still remember the first time my client teared up seeing her photo.
“I can’t believe I can look this beautiful” she said.
That’s when I set out to create a business to serve the everyday women that have yet to see their true beauty.